What Telegram Ad Agency Performance Results Look Like

Telegram ads outperform traditional social media for Web3, iGaming, and Fintech. Click-through rates range from 1% to 5%, with some Mini App engagement hitting 40%. Low-cost traffic and native ad formats drive this efficiency. 



Data shows agencies are building growth systems, not just running ads. If you're tired of opaque algorithms and high costs, these results are a strong argument. See the benchmarks below.

Core Results from Agency Data

We will look at three critical findings from the latest agency performance data.

• Cost Efficiency: Telegram advertising offers some of the lowest CPMs in digital marketing, often below $1, making large-scale audience building affordable.
• Engement Superiority: Click-through and conversion rates on Telegram, particularly in Mini Apps, regularly double or triple those seen on older social networks.
• Sector Dominance: Agencies achieve their most impressive results in niche, high-value verticals like crypto, iGaming, and B2B tech, where community trust is paramount.

How do Telegram ad agencies perform in 2026?

In 2026, Telegram ad agencies run on two main tracks. The first uses the official Telegram Ads platform for broad, brand-safe messages in public channels. 

"Achieving a 0.06 TON CPC is a clear indicator that Telegram ads can be far cheaper than mainstream ad platforms when optimized with the right creatives. ... This campaign proves that Telegram advertising is a powerful channel for businesses looking to grow their community cost-effectively." - Trilokana Marketing Blog

The second uses programmatic networks to place targeted ads, like banners or videos, inside Telegram Mini Apps. This hybrid method lets them fine-tune campaigns for specific goals, whether it's getting subscriptions, app installs, or sales.

The performance is clear. Direct response ads see click-through rates of 1% to 5%. Inside Mini Apps, interactive formats can push engagement to 40%, because users are already engaged there. Agencies buy this traffic at scale, with costs often between $0.11 and $3.33 per thousand impressions. This makes Telegram a highly efficient platform for reaching customers globally.

Performance Comparison: Official Ads vs. Programmatic Agencies

Choosing the right partner depends on your goals and budget. The official platform and programmatic agencies offer different paths, each with distinct advantages and entry points. Understanding this split is the first step in planning a successful measuring campaign.

The official route, managed through resellers, requires a significant minimum investment but offers direct placement within the Telegram ecosystem. Its targeting is simpler, based mainly on the channels a user follows. 

In contrast, programmatic agencies like RichAds or PropellerAds operate with much lower minimums and provide deeper targeting options, including the ability to reach users based on their device or even their TON coin wallet balance. Their visual ad formats also tend to achieve higher click-through rates, making them ideal for direct response objectives.

What results are agencies achieving in the iGaming and Finance sectors?

Credits: Girl In Tech

In iGaming and Finance, agencies use Telegram's private, crypto-friendly environment to target users who are ready to act. Their campaigns are built for specific results: registrations, deposits, or collecting leads. Recent data shows how strong this approach is.

A 2025 campaign for a UK iGaming offer got 2.8 million impressions with a 7% click-through rate. The cost for each conversion was just $14, lower than many search or display ads. Another Mini App owner grew from 3,622 monthly users to over 61,328, a 20x increase, at an average cost of $0.065 per user.

Key results include:

• High-volume growth, using push notifications and full-screen ads to expand an audience by 10 to 20 times.
• Cost-efficient conversions, where iGaming campaigns often keep costs per acquisition below fundamentals of ROI industry averages. Sustainable scaling, focusing on quality traffic that actually converts, not just cheap clicks.
• Sustainable scaling, focusing on quality traffic that actually converts, not just cheap clicks.

These figures prove Telegram can deliver explosive, cost-effective growth in these sectors.

Why does direct outreach often outperform paid Telegram ads?

Direct outreach often beats paid ads because the message goes straight to a user's personal inbox, without a "sponsored" label. 

"In our recent agency tests, targeting specific interest-based categories allowed us to reach a Cost-Per-Join (CPJ) of under $0.25 in emerging markets. This level of efficiency is nearly impossible to replicate on platforms like Meta or X for the same niche audiences." - Medium

Paid ads are great for broad awareness, but a personalized message is more effective for starting high-value conversations, especially in B2B and Web3. Response rates for direct outreach can hit 10-25%, while official sponsored messages get click-through rates of 0.9-2.4%.

The cost difference is significant. Getting a qualified sales conversation via direct outreach can cost around $0.40. Starting the same conversation through a paid ad click might cost $8.33 to $16.67. 

Telegram messages also have open rates over 80%, much higher than marketing emails. When you message someone in a community, you're seen as a peer, not just an advertiser.

What are the top-performing GEOs for Telegram campaigns?



The best regions are often emerging markets with lots of users and less advertising competition. Nigeria, India, Indonesia, and Pakistan show high volume and efficiency. In one 2024 campaign, Nigeria drove over 24,000 conversions with a CPM of just $0.12. Click-to-conversion rates for push ads in these regions average 15.29%.

Tier-1 markets like the United States are also important. The USA remains a cost-effective region, with an average cost per user around $0.072 in many sectors. Mobile gaming campaigns, for example, get 92% of their volume from Android devices in these growth markets. A gaming campaign in Nigeria reported a 147% ROI.

Key points:

• Nigeria, India, and Indonesia offer massive scale with very low CPMs.
• The USA and Western Europe provide higher-value users at competitive costs.
• Android devices account for most traffic in top volume regions.
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How can agencies optimize for maximum ROAS?



Agencies use a "Hybrid Strategy" to maximize Return on Ad Spend. They start with official Telegram Ads or channel placements to build awareness and grow a subscriber base. Then, they use retargeting formats like In-Page Push ads to re-engage that audience with specific offers. This layered approach tries to capture every potential user.

Optimization is data-driven. Teams test 5 to 10 different ad variations per campaign, changing bonus amounts, emotional hooks, and call-to-action buttons. They use analytics tools to track deeper metrics like user retention rates over the first day, week, and month. 

The goal is to find which combinations bring in users who stay active and generate revenue over time. Focusing on long-term retention, not just the initial click, turns break-even campaigns into profitable ones.

FAQ

How does a Telegram channel help with lead generation in digital marketing?

A Telegram channel can support lead generation by sharing useful updates, answering customer questions, and guiding users through a simple sales funnel. Many digital marketing teams use channel subscriptions and invite links to grow their audience. 

When people join, they become part of a community where messages feel direct and personal. This approach often improves engagement rates and builds long-term trust.

What performance metrics should businesses track in Telegram ad campaigns?

Businesses usually track performance metrics like ad impressions, CPC (cost per click), post reach, and engagement rates. These numbers show how well an advertising campaign attracts the target audience. 

Teams often connect campaigns with tools like Google Analytics and UTM tags to measure traffic quality. Monitoring growth metrics such as channel subscription increases and monthly active users also helps evaluate results.

How does geographic targeting affect results on Telegram advertising platforms?

Geographic targeting helps advertisers show ads to users in specific regions or countries. With GEO targeting, campaigns reach a target audience more likely to respond. This improves engagement rates and lowers wasted ad budget. 

Some campaigns also adjust ad language and ad formats based on location. When done well, geographic targeting increases both ad impressions and meaningful conversions.

Can a Telegram bot improve engagement in advertising campaigns?

A Telegram bot can help automate interactions and guide users toward targeted actions. For example, bots answer common customer questions, deliver content, or provide CTA buttons that lead to offers. 

This automation improves engagement rates while reducing manual work. Many digital marketing teams use bots with ad campaigns to move users smoothly through the sales funnel.

Your Next Step for Telegram Growth

The data shows Telegram is a powerful channel for growth, especially in high-value niches. Achieving these results requires a strategy built on the platform's specific strengths. For businesses ready to explore this potential, partnering with a specialized team is key.

Ready to see what a focused Telegram strategy can do for your metrics? Connect with the experts at Telegram Ads Agency to discuss your goals.

References

1. https://trilokana.com/blog/telegram-ads-case-study-how-we-drove-high-quality-forex-channel-followers-at-low-cpc/
2. https://medium.com/stream-zero/a-review-of-the-effectiveness-of-telegram-ads-2ce504ab8610
   
   

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• http://www.telegramads.agency/measuring-telegram-ads-campaign-roi
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