What Are Facebook Ads?

Facebook Ads are paid advertisements run through Meta’s advertising platform, which includes Facebook, Instagram, Messenger, and the Audience Network. These ads allow businesses to target users based on their interests, behaviors, demographics, and even past interactions (retargeting). Common ad formats include image ads, video ads, carousel ads, and lead forms.

Facebook Ads are designed to generate:

• Website traffic
• App installs
• Product purchases
• Lead generation
• Brand awareness

They’re widely used, but rising competition and privacy limitations have made Facebook Ads more expensive and harder to optimize than in previous years.

What Are Telegram Ads?

Telegram Ads are promotional posts placed inside Telegram channels or groups. They can be:

• Sponsored messages (via Telegram’s ad platform)
• Paid shoutouts or pinned posts in niche communities
• Collaborations with Telegram influencers or channel owners

Unlike Facebook, Telegram doesn’t use behavioral data for targeting. Instead, you advertise within communities where your ideal audience already spends time—like a crypto trading channel, a skincare advice group, or a tech deals channel.

Telegram Ads are great for:

• Targeted traffic
• App downloads
• Newsletter growth
• Community building
• Product launches

Now that you know the difference, let’s compare the two platforms and find out which one gives you the best ROI in 2025.

In this post, we’ll compare them head-to-head based on:

1. Audience targeting
2. Cost per click (CPC)
3. Conversion quality
4. Platform trust & engagement
5. Ad fatigue & competition
6. And overall ROI

Let’s break it down.

1. Audience Targeting

Facebook Ads

Facebook Ads still offer some of the most advanced targeting options in the world:

• Demographics (age, gender, income, etc.)
• Interests and behaviors
• Lookalike audiences
• Retargeting via Pixel

But privacy concerns, iOS updates, and increasing ad fatigue have made targeting less precise and more expensive than ever before.

Telegram Ads

Telegram Ads (especially through direct channel promotions or shoutouts) target users by intent and niche rather than personal data. You can run ads inside highly focused Telegram channels—like crypto trading, beauty tips, parenting hacks, or ecommerce founder spaces.

That means zero wasted impressions. You’re reaching people who already opted into a specific interest.

Verdict: If you want ultra-specific targeting with lower data dependency, Telegram wins—especially for niche brands.

2. Ad Costs & CPC

Facebook Ads

In 2025, Facebook’s CPC has steadily risen. For most industries, the average CPC ranges from $1.50 to $3.50, with CPMs often exceeding $20-$25.

For newer businesses or smaller brands, this is becoming harder to sustain—especially if your funnel isn’t airtight.

Telegram Ads

Telegram Ads—especially shoutouts from niche influencers or paid posts in large channels—can cost as low as $0.10 to $0.50 per click.

You can sponsor a channel with 100,000+ members for $100–$300 and drive thousands of views and targeted traffic in under 24 hours. Ads also tend to stay visible (pinned or scrolled) for days, not seconds.

Verdict: Telegram is significantly more cost-effective, especially if you know where your audience hangs out.

3. Conversion Quality

Facebook Ads

Facebook users are used to seeing ads. Many scroll right past them, and even when they click, they may not be in “buy” mode. Conversion rates vary widely depending on funnel quality.

Telegram Ads

Telegram users are more engaged and action-oriented. They trust the channel they follow. When they see a promo or link, they click because it feels like a recommendation—not an interruption.

• Channels can drive:
• Newsletter opt-ins
• Group joins
• App downloads
• Direct sales
• High-ticket lead gen

Verdict: Telegram often converts better, especially when the ad is placed inside a relevant and trusted community.

4. Ad Format & Flexibility

Facebook Ads

Facebook offers video, carousel, image, and lead form ads. But creative approval can be strict, and ad accounts often get flagged or banned without warning—especially in sensitive niches like finance or crypto.

Telegram Ads

Telegram gives you full control: no approval process, no disapprovals, no bans. You can run:

• Text/image/video posts
• Interactive bots
• Contests and giveaways
• Exclusive offers

Plus, you can use the same post across multiple channels or cross-promote with bots and groups.

Verdict: Telegram gives you more freedom and fewer headaches. No AI filters to navigate.

5. Ad Fatigue & Platform Trust

Facebook Ads

Users are burned out. Most people see 10–30 ads a day. Ad blindness is real, and trust in Meta is declining. New privacy laws are only making things harder.

Telegram Ads

Telegram still feels “fresh.” It’s seen as a space for real communities, private conversations, and value-first content. Users expect to see useful content—not spammy ads.

This makes Telegram Ads feel more native, trusted, and effective.

Verdict: Telegram wins when it comes to trust, freshness, and engagement.

6. Analytics & Tracking

Facebook Ads

Facebook has robust analytics dashboards, but post-iOS 14, tracking has taken a hit. Attribution windows are shorter, and third-party data is harder to rely on.

Telegram Ads

Telegram doesn’t have native analytics like Facebook, but with tools like:

• UTM links
• Bit.ly tracking
• Channel stats
• Telegram Ads Manager (Beta)

You can still track clicks, traffic, opt-ins, and ROI. Bonus: you’ll see real engagement—not just impressions.

Verdict: Facebook wins for built-in analytics, but Telegram is catching up fast.

Final Verdict: Which Should You Be Running in 2025?